# Full-Stack Developer / Shopify Expert (eCommerce CRO Focus) at Pearl West Group
> Posted: 2026-07-19 | Status: Active | Source: StoreJobs.dev

## Role Metadata
- **Employment Type:** Full-Time
- **Workplace:** Remote (Worldwide)
- **Experience Level:** Mid-Level / Senior
- **Primary Platform:** #shopify
- **Salary Range:** Undisclosed
- **Required Stack:** shopify, Liquid, JavaScript, HTML, CSS, Shopify API, Shopify Plus, Klaviyo, Google Analytics 4, CRO, A/B Testing, Core Web Vitals, Performance, Shopify APIs, Shopify theme customization, Shopify apps, Shopify Hydrogen, Google Analytics, Clarity, Hotjar, Lucky Orange

## Job Description
Role Overview
The Full-Stack Developer / Shopify Expert will be responsible for proactively identifying, testing, and implementing improvements to our Shopify storefronts and landing pages with a sharp focus on boosting conversion rates, site speed, and customer experience. This is not a hands-off, request-only position — we're seeking someone who lives and breathes optimization and thrives in a fast-paced, ownership-driven environment. Your success will be measured by tangible improvements to conversion rates, customer experience scores, and overall site performance metrics. This is a full-time, remote role, giving you the flexibility to work from anywhere while staying closely aligned with our growth-focused team.

Key Responsibilities
Identify and implement front-end and back-end improvements to Shopify-based websites and landing pages
Run A/B tests, user experience optimizations, and CRO experiments independently
Optimize page speed, mobile responsiveness, and checkout flow performance
Build custom features, sections, and pages within Shopify's Liquid framework and via third-party apps as needed
Analyze site metrics, heatmaps, and customer behavior tools to proactively surface opportunities for improvement
Work closely with design, marketing, and product teams to translate ideas into functional, tested, high-performance web solutions
Stay up to date on Shopify platform updates, app ecosystem changes, and eCommerce CRO best practices
Maintain clean, well-documented code and follow internal development workflows
Track, report, and iterate based on the results of tests and site improvement

Key Performance Indicators (KPIs)
Conversion Rate Lift – Measurable improvement in store conversion rates over baseline
Site Speed Performance – Maintain or improve core web vitals and page load times
Implementation Velocity – Speed of independently completing and deploying optimizations
Testing Cadence – Number of proactive A/B tests and optimization initiatives launched per quarter
Bug Resolution Time – Timely identification and resolution of site issues
Documentation and Code Quality – Maintain clean, organized, and well-commented code for handoffs and scaling

Success Benchmarks (30-60-90 Days)
First 30 Days
Complete onboarding on brand sites, tech stack, and optimization priorities
Audit existing Shopify setups and propose immediate quick-win improvements
Take ownership of resolving minor site issues and performance bugs
Launch your first A/B test or optimization project with measurable results
Implement key CRO improvements to landing pages or product pages

First 60 Days
Collaborate with marketing on a conversion-focused landing page refresh
Deliver measurable conversion rate improvements from your initiatives
Establish a consistent optimization and testing pipeline
Become the go-to technical resource for Shopify development and CRO implementation

Required Skills & Qualifications
Must-Have Skills:
3+ years of hands-on Shopify development experience
Proficiency in Liquid, JavaScript, HTML, CSS, and Shopify APIs
Experience with Shopify theme customization, app integrations, and custom section builds
Proven track record of driving measurable eCommerce conversion rate improvements
Strong understanding of website performance optimization and core web vitals
Ability to independently run A/B tests, analyze results, and iterate
Detail-oriented with clean, organized coding practices
Proactive, driven, and ownership-focused — thrives without constant oversight

Nice-to-Have Skills:
Experience with Klaviyo, Google Analytics, and heatmapping tools (e.g., Clarity, Hotjar, Lucky Orange)
Familiarity with headless Shopify setups or Shopify Hydrogen
UI/UX design skills or ability to collaborate closely with design teams
Experience in eCommerce growth marketing environment

Who Should Apply
Apply if you:
Love working in fast-paced, high-ownership eCommerce environments
Constantly look for ways to improve site performance and conversions
Prefer proactively testing ideas over waiting for requests
Are organized, self-directed, and results-focused

Do not apply if you:
Require constant hand-holding or micromanagement
Prefer working reactively instead of proactively seeking improvements
Lack eCommerce experience or familiarity with Shopify

## How to Apply
To view the original listing, see applicant requirements, or apply directly, visit:
https://storejobs.dev/jobs/sf-2894-full-stack-developer-shopify-expert-ecommerce-cro-focus?utm_source=ai_assistant