# Senior Ecommerce Strategist at Swanky
> Posted: 2026-11-02 | Status: Active | Source: StoreJobs.dev

## Role Metadata
- **Employment Type:** Full-Time
- **Workplace:** Hybrid — Exeter, Devon
- **Experience Level:** Senior
- **Primary Platform:** #shopify
- **Salary Range:** Undisclosed
- **Required Stack:** shopify, Shopify Plus, Google Analytics 4, Polar Analytics, Hotjar, Microsoft Clarity, CRO, A/B Testing, Shopify Ecosystem, Digital Merchandising, Customer Journey Optimization, Conversion Optimization, Ecommerce KPIs, GA4

## Job Description
About the Role

We are looking for a data-driven, proactive and innovative Ecommerce Strategist to help lead our clients to achieve sustained growth. This role involves collaborating closely with our data team to transform insights into actionable opportunities and developing growth roadmaps to optimise sales channels, enhance customer experience, and drive business success. The ideal candidate possesses a strong understanding of ecommerce trends, digital marketing, and conversion optimisation strategies.

Your responsibilities will include:

Working with clients to understand their priorities, objectives and core KPIs
Partnering with the data team to analyse customer behaviour, sales performance and market trends, and to identify the biggest growth opportunities
Developing and presenting data-led recommendations across the full customer journey, from acquisition to retention
Leading Growth Diagnostics and insight projects, including client workshops that set each brand's strategic direction for the next 6–12 months
Owning the HBR process so every team works to the same strategic direction
Planning and running A/B testing programmes to improve conversion rates, site performance and customer experience
Agreeing strategic priorities with Account Managers and making sure ecommerce initiatives are delivered smoothly
Aligning ecommerce strategy with Marketing's campaigns, SEO, paid media and content
Leading ad hoc high-ROI projects, such as launching subscriptions, improving bundling to raise AOV or introducing a loyalty programme
Recommending the right tech stack for each client's goals, based on what their current apps can and can't do
Keeping up to date with new Shopify features, app releases and ecommerce trends, and bringing relevant opportunities to clients early

Desired Skills

4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency
Strong analytical skills and confidence turning data into clear, commercial recommendations
Hands-on experience planning, running and analysing A/B tests
Solid knowledge of Shopify and its app ecosystem
A good understanding of digital marketing, customer journeys and conversion optimisation
Experience presenting to and running workshops with senior client stakeholders
Excellent written and verbal communication skills
Experience with Shopify Plus and enterprise-level brands
Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity

## How to Apply
To view the original listing, see applicant requirements, or apply directly, visit:
https://storejobs.dev/jobs/sf-3094-senior-ecommerce-strategist?utm_source=ai_assistant