# SEO/AEO Manager at Body Art Alliance
> Posted: 2026-11-09 | Status: Active | Source: StoreJobs.dev

## Role Metadata
- **Employment Type:** Full-Time
- **Workplace:** Remote (United States)
- **Experience Level:** Senior
- **Primary Platform:** #shopify
- **Salary Range:** $105K–$110K
- **Required Stack:** shopify, Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Excel, SEO, Structured Data, GA4

## Job Description
About the Role:

The SEO/AEO Manager owns organic search and answer engine visibility across BAA's portfolio of tattoo, permanent makeup and body jewelry brands and ecommerce sites. This role leads technical SEO, on-site content and product page optimization, and ensures BAA's brands are found and cited in both traditional search and AI-driven answer engines (e.g., Google AI Overviews, ChatGPT, Perplexity), driving organic traffic and revenue from professional artists and consumers.

Responsibilities:

Organic Search Strategy
- Develop and execute the SEO and AEO roadmap across all BAA brand ecommerce sites, prioritizing opportunities by revenue impact and industry relevance.
- Conduct keyword and topic research covering both professional (tattoo artists, PMU artists, piercers, studios) and consumer search intent.

Technical SEO
- Own site health across BAA ecommerce sites, including crawlability, indexing, site speed, Core Web Vitals and structured data (schema).
- Partner with ecommerce and development teams on site migrations, redesigns and new site launches to protect and grow organic traffic.
- Manage cross-brand considerations such as duplicate content, canonical tags and internal linking across sites selling similar products.

Content & Product Page Optimization
- Optimize product, collection and category pages for tattoo, PMU and body jewelry assortments, including titles, descriptions and on-page content across portfolio of websites.
- Brief and partner with content and creative teams on guides, how-to and educational content that builds authority with professional artists.

Answer Engine Optimization (AEO)
- Structure content, FAQs and product data so BAA brands are surfaced and cited in AI-generated answers and search features.
- Monitor brand visibility and share of voice in AI answer engines, staying current on emerging search behavior and platform changes.

Reporting & Collaboration
- Set KPI targets in conjunction with leadership, measure results using dashboards and reports on organic traffic, rankings, AI visibility and organic revenue.
- Partner with Paid Media, Marketplace and CRM/Loyalty teams to share keyword, audience and content insights.
- Performs other related duties as assigned.

Skills:
- Expert knowledge of technical, on-page and off-page SEO for ecommerce sites (e.g., Shopify).
- Working knowledge of AEO/GEO practices, structured data and how AI answer engines source content.
- Proficient in SEO tools such as Google Search Console, GA4, Semrush or Ahrefs and Screaming Frog.
- Strong content and copy instincts, with the ability to brief writers and creative teams and provide constructive feedback.
- Analytical mindset with strong reporting skills; proficient in Excel and dashboard tools.
- Strong project management skills, with the ability to manage multiple sites and stakeholders.

Key Performance Indicators (KPI):

Visibility
- Keyword rankings and share of voice for priority terms across brands
- Brand presence and citations in AI answer engines and search features
- Trend analysis on new and emerging topics across organic discipline, identifying growth opportunities

Traffic & Revenue
- Organic impressions, session volume, conversion rate and organic revenue growth
- Non-branded organic traffic growth across ecommerce sites

Site Health
- Technical health scores, indexation and Core Web Vitals
- Organic traffic retained through site migrations and launches

Qualifications:
- Bachelor's degree in Marketing, Communications, Business or a related discipline preferred
- 5+ years of SEO experience, including 3+ years in ecommerce
- Hands-on experience managing SEO across multiple sites or brands
- Strong knowledge of and demonstrated success in executing AEO & GEO best practices
- Experience supporting site migrations or new site launches
- Experience in consumer products, beauty or professional supply preferred

## How to Apply
To view the original listing, see applicant requirements, or apply directly, visit:
https://storejobs.dev/jobs/sf-3114-seo-aeo-manager?utm_source=ai_assistant