UX Researcher, Data Analyst & Optimization Specialist

Core Responsibilities

1. Journey Mapping & Funnel Analysis

• Build and maintain detailed journey maps and end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)

• Understand and improve how users move through the funnel, diagnosing high abandonment and bounce points

• Draw qualitative insight about user experience from quantitative data, and vice versa

• Surface friction points and translate them into clear, testable opportunity areas for the Strategist's roadmap

2. Quantitative Data Analysis

• Conduct thorough data analysis in GA4 and Shopify to understand how users interact with and move through the site

• Build and maintain LTV cohort analyses to connect UX and onsite behavior to long-term customer value and retention

• Own data accuracy and integrity as a core competency — analyzing, validating, and pulling insight from the numbers before anyone else touches them

• Apply sound statistical practice to ensure findings are reliable, not just directional

3. Qualitative & Mixed-Methods Research

• Plan and run qualitative research — usability testing, heuristic evaluation, and user interviews — to explain the "why" behind the data

• Apply UX best practices and heuristics to evaluate and improve user experience

• Blend qualitative and quantitative methods into a single, coherent read on user behavior

• Create artifacts such as user flows, wireflows, and journey maps to communicate findings internally and to clients

4. Event Tagging & Measurement Infrastructure

• Partner with developers to tag interactive elements of the site, ensuring data accuracy and full visibility into user behavior

• Identify tracking gaps and help build out the event architecture that underpins the Strategist's measurement strategy

• Support GA4 funnel setup, custom event design, and ongoing tracking QA

5. A/B Testing & Impact Measurement

• Maintain a high-velocity, robust A/B testing program with clear strategic hypotheses tied to account goals and success metrics

• Measure and report on the impact of tests and site changes on website performance, LTV, and retention

• Rigorously measure the downstream impact of shipped UX implementations, not just the initial test result — closing the loop from hypothesis to long-term outcome

6. Reporting & Insight Communication

• Skillfully translate key findings into insights and recommendations that support the Strategist's client narrative

• Create effective, well-structured reports and dashboards that make complex data easy to act on

• Present findings and recommendations clearly, both in written reports and verbal presentation to stakeholders

7. Cross-Functional Collaboration

• Work alongside the UX Strategist, designers, and developers to move from insight to shipped improvement

• Operate comfortably across multiple clients in a fast-paced environment

• Support the Strategist's roadmap with research and analysis delivered on the cadence the account needs

Ideal Qualifications

Experience & Expertise

• 4–7 years of experience in e-commerce, UX research, or product/data analytics

• Expertise in Google Analytics, the Shopify ecosystem, and various A/B testing software platforms

• Understanding of quantitative data analysis, statistics, and data visualization

Research & Measurement Skills

• Strong grounding in journey mapping, funnel analysis, and LTV cohorting

• Understanding of best-practice experimentation design: proposing hypotheses and testing design iterations to learn about users and site experience

• Knowledge of user-centered design process and design thinking strategies

• Comfort applying both quantitative and qualitative research methods to the same problem

Reporting & Communication

• Ability to create effective reports, present them clearly, and use tools that properly derive insight from user data

• Ability to create artifacts such as prototypes, wireframes, user flows, and wireflows to communicate ideas internally and externally

Collaboration

• Experience working across functional teams like development, design, and project management to deliver successful outcomes

• Comfortable in a fast-paced environment, working across multiple clients

• Ability to work well within a reporting structure, translating a Strategist's direction into rigorous execution

What Success Looks Like in This Role

• Your journey maps and funnel analyses become the shared source of truth the Strategist builds the roadmap on

• Your LTV cohorting consistently connects UX changes to real, measurable business value

• Your research — quantitative and qualitative — explains not just what is happening, but why

• Your reporting is clear enough that stakeholders act on it without needing it translated further

• The Strategist trusts your analysis as the foundation for every recommendation they make