Ecommerce Manager (Japan market)

Drive revenue growth, conversion optimisation, and customer acquisition initiatives

Identify new commercial opportunities to increase online sales performance

Website Trading & Merchandising

Manage day-to-day trading performance across the Japanese ecommerce platform

Optimise product merchandising, site navigation, and landing pages

Build promotional calendars aligned with seasonal campaigns and product launches

Performance Marketing Collaboration

Partner closely with paid media, CRM, SEO, and affiliate teams to maximise traffic and ROI

Align digital marketing campaigns with ecommerce sales objectives

Support customer retention and loyalty strategies

Customer Experience Optimisation

Continuously improve website UX and customer purchase journey

Analyse user behaviour and identify friction points impacting conversion

Implement A/B testing and conversion rate optimisation initiatives

Data & Performance Analysis

Monitor daily, weekly, and monthly ecommerce KPIs

Analyse website traffic, customer behaviour, conversion funnel, and campaign performance

Produce insights and recommendations to improve commercial performance

Market & Localisation Management

Ensure all ecommerce content and campaigns are fully localised for Japanese consumers

Monitor local market trends, competitor activity, and customer preferences

Collaborate with global teams to adapt international strategies for the local market

What We're Looking For

Required Experience

• —4+ years experience in ecommerce, digital trading, or online retail management
• —Proven track record driving online revenue growth in ecommerce businesses
• —Strong understanding of ecommerce KPIs including conversion rate, AOV, CAC, retention, and ROAS
• —Experience managing website merchandising and digital trading calendars
• —Strong analytical skills with experience using Google Analytics, Shopify, Adobe Analytics, or similar platforms
• —Experience working cross-functionally with marketing, CRM, and product teams
• —Native or fluent Japanese language skills
• —Strong business-level English communication skills

Preferred

• —Experience working in health, fitness, beauty, lifestyle, or FMCG brands
• —Experience in DTC (Direct-to-Consumer) ecommerce brands
• —Understanding of Japanese digital consumer behaviour and local ecommerce trends
• —Experience with CRO, A/B testing, and UX optimisation

What You'll Bring

Commercial mindset with strong revenue ownership mentality

Data-driven decision-making skills

Entrepreneurial attitude with strong problem-solving ability

Passion for ecommerce innovation and digital growth

Ability to thrive in a fast-moving international environment

Strong stakeholder management and leadership skills