Senior E-Commerce Specialist

• Monitor storefront health, complete QA and troubleshooting, maintain product feeds and social-commerce connections, and escalate technical issues when needed.

• Lead storefront merchandising and conversion rate optimization using customer and performance data to improve product discovery, navigation, promotions, cross-sells, upsells, conversion, and sales.

• Partner with Marketing to execute campaigns and promotions in Shopify, and with Development to define requirements, coordinate projects, complete QA, and support production launches.

• Own e-commerce reporting through Shopify, GA4, and related tools, translating performance data into insights and recommendations. Monitor emerging channels, including social commerce, AI-referred traffic, and agentic commerce.

• Use approved AI and automation tools, including ChatGPT Enterprise, to improve workflows, merchandising, efficiency, discoverability, and customer experience while maintaining appropriate human oversight.

• Create and maintain SOPs and process documentation, stay current on Shopify capabilities and e-commerce trends, and recommend improvements that support efficiency, customer experience, and sales.

Skills, Knowledge & Abilities

• Strong e-commerce judgment with the ability to connect catalog data, platform configuration, feeds, integrations, merchandising, and storefront experiences.

• Strong analytical, problem-solving, and critical-thinking skills, with the ability to turn data into practical recommendations and action.

• Technical fluency, including the ability to partner with developers, write clear requirements and documentation, and determine when to escalate an issue.

• Comfortable using AI and automation responsibly, with sound judgment around accuracy, validation, data privacy, and company policies.

• Highly detail-oriented, proactive, adaptable, and able to manage multiple priorities in a changing e-commerce environment.

• Strong written and verbal communication skills, with the ability to explain e-commerce and technical information clearly and collaborate effectively with Web, Development, Marketing, Customer Service, and other cross-functional teams.

Qualifications

Education and/or Experience

• Bachelor's degree in Marketing, E-Commerce, Business, or a related field, or equivalent professional experience.

• 3-5 years of direct Shopify administration experience in an enterprise-level or comparably complex e-commerce environment.

• Experience partnering with technical teams and using analytics to improve e-commerce performance.

• Experience supporting multiple Shopify storefronts, e-commerce migrations, or a growing multi-site platform.

• Experience in publishing, media, consumer products, wellness, personal development, or another product-driven industry is a plus.