Ecommerce Measurement & Tracking Consultant

This role is ideal if you're at a point in your career where you want to

• —Own a service end-to-end, instead of splitting your time across other people's priorities.
• —Move from ticket-based tracking work into a consultative role that shapes measurement plans.
• —Be part of a team that treats analytics as a real, billable service, not an afterthought.

What you'll do as our Ecommerce Measurement & Tracking Consultant

As Ecommerce Measurement & Tracking Consultant, you'll own Shopify measurement and tracking end-to-end. Here's what that looks like in practice:

• —Design, build and maintain analytics solutions (GTM, GA4, DataLayer, Custom Pixel, consent/GDPR) for Woolman's Shopify clients.
• —Turn reactive tracking maintenance into a productized, ongoing, monthly-billed service.
• —Audit client setups on your own initiative and bring improvement proposals before anyone asks.
• —Guide clients from an unclear need to a clear measurement plan, acting as their consultative sparring partner.
• —Handle analytics-related support requests and investigate changes in tracking data.
• —Bring the more advanced layer – server-side tagging, Consent Mode v2, CAPI, first-party data – into active use for clients.

What you'll bring

We're looking for a senior tracking specialist who's just as comfortable inside a GTM container as in a client conversation. You likely bring most of the following:

• —Concrete ecommerce tracking experience, ideally Shopify-specific (DataLayer, Custom Pixel, checkout limitations) – not just general web analytics.
• —Solid GTM + GA4 skills: containers, tags, triggers, variables, ecommerce/custom events, debugging.
• —At least 3 years of experience in a similar role.
• —Ecommerce background, ideally B2C, with experience working alongside platforms like Meta and Google Ads.
• —Comfortable working with theme code: Shopify Liquid, solid JavaScript and HTML.
• —Practical experience with consent/GDPR setups: Consent Mode, Shopify Customer Privacy API, CMP integrations.
• —Consultative communication: a proven ability to take a client from a vague need to a clear measurement plan.
• —Self-driven: you know what to prioritize and when to ask for help – Woolman is still young, so not everything has a ready-made process.
• —Above all, you're proactive and self-directed – someone who suggests improvements before being asked, and sees things through rather than passing them along.

What success looks like

In 1 month: You've audited a handful of client setups, made improvement proposals, and are already supporting analytics-related tickets. A documented reference architecture is taking shape, and new projects are being instrumented by default.

In 3 months: Reactive maintenance has become a productized audit + implementation + monitored ongoing service, already sold to a couple of clients.

In 12 months: Server-side tagging, Consent Mode v2 and CAPI are live for several clients, and tracking has moved fully out of a developer's side project and into your ownership.

The people you'll work with

You'll join Woolman's account teams and work closely with the developer who's carried tracking responsibility so far.

Your team: you'll pair with a Lead Consultant depending on the client, and the current tracking-owner developer will help you ramp up.

Culture: flat and trust-based – independence and initiative are expected from day one, and processes are still evolving as the company grows. There are no line managers checking in on you – if you own something, you're expected to flag the bad news early, not just the good.

Our work-life balance is important and the pace isn't frantic – but you're expected to see things through yourself rather than pass them along.

Nice-to-haves: prior hands-on experience with server-side tagging, Meta CAPI or Consent Mode v2 – you'll build these into the role either way, but a head start helps.