E-Commerce Manager

• Develop & execute company's e-commerce strategy to increase online sales and profitability.

• Manage and maintain the company's e-commerce, ensuring accuracy of product information, pricing, inventory, and promotional content.

• Oversee online marketplaces and digital sales platforms.

• Optimize product listings, descriptions, images, and digital content to improve customer engagement and conversion rates.

• Analyze customer purchasing trends to recommend strategies to improve sales performance.

• Collaborate with IT to ensure website functionality, security, system integrations, and continuous improvements.

• Work closely with Operations and Customer Service to ensure efficient order fulfillment and customer satisfaction.

• Develop and manage the e-commerce budget and recommend investments that support business growth.

• Monitor competitor activity, industry trends, pricing, and emerging technologies.

• Maintain compliance with company policies, privacy regulations, and cybersecurity best practices.

• Prepare regular reports and presentations on e-commerce performance for executive leadership.

• Identify opportunities to improve processes, customer experience, and operational efficiency.

• Perform other duties as assigned.

Qualifications

Education

• Bachelor's degree in marketing, Business Administration, E-Commerce, Digital Marketing, Communications, or a related field preferred.

Experience

• Five (5) or more years of experience managing e-commerce operations.

• Experience in manufacturing or business-to-business (B2B) sales preferred.

• Experience managing e-commerce platforms such as Sellercloud, Magento, WooCommerce, BigCommerce, or similar platforms preferred.

• Experience with ERP integration and inventory management systems is highly desirable.

Knowledge, Skills, and Abilities

• Strong understanding of e-commerce best practices and digital commerce strategies.

• Knowledge of SEO, SEM, email marketing, digital advertising, and online merchandising.

• Strong analytical and problem-solving skills.

• Excellent project management and organizational abilities.

• Ability to analyze data and make business recommendations.

• Excellent written and verbal communication skills.

• Advanced Microsoft Excel and Microsoft Office proficiency.

• Experience with Google Analytics or similar web analytics tools.

• Ability to manage multiple projects in a fast-paced environment.

• Strong attention to detail and commitment to accuracy.

• Ability to work independently and collaboratively across departments.

Physical Requirements

• Ability to sit for extended periods while working on a computer.

• Occasionally lift to 25 pounds.

• Ability to travel occasionally for meetings, conferences, or customer visits.

Working Conditions

• Office environment with frequent computer use.

• Occasional travel may be required.

• Standard business hours with additional hours as needed to meet business objectives.

Performance Expectations

Success in this role will be measured by

• Growth in online sales revenue.

• Customer satisfaction and retention.

• Accuracy of product information and online content.

• Timely execution of digital marketing initiatives.

• Achievement of departmental goals and KPIs.

• Collaboration with cross-functional teams.

Department: Marketing

Reports To: Vice President of Sales & Marketing (or Director of Sales & Marketing)