Director of Strategy

Experience:

• —Lead and mentor a team of strategists across CRO, retention, SEO, and GEO disciplines, providing guidance, feedback, and professional development support
• —Establish and maintain strategic standards and frameworks that ensure consistency and quality across all client engagements
• —Partner with account and project teams to translate client business objectives into actionable strategic roadmaps
• —Conduct strategic reviews of ongoing work to identify opportunities for optimization, cross-channel integration, and improved performance
• —Stay current on industry trends, platform changes, and emerging best practices in e-commerce, CPG, and omnichannel retail
• —Contribute to new business efforts by shaping strategic approaches for pitches and proposals
• —Deep understanding of e-commerce retention strategies, including email and SMS lifecycle marketing, loyalty programs, and subscription models
• —Familiarity with omnichannel dynamics for CPG brands and how DTC, retail, wholesale, and marketplace channels interact and influence each other
• —Ability to connect dots across channels and disciplines to see the bigger picture that others might miss
• —Strong communication skills with the ability to present strategic recommendations to senior client stakeholders
• —A bias toward action and iteration over perfection, with the ability to move quickly while maintaining quality
• —Natural inclination toward developing people and helping team members level up under your guidance
• —7+ years of experience in digital strategy, e-commerce, or performance marketing, with at least 3 years in a leadership or management role
• —Experience overseeing or collaborating closely with specialists in CRO, SEO, paid media, or analytics
• —Direct experience working with CPG brands or other e-commerce verticals where you've seen the full complexity of the customer journey across channels is a plus
• —A track record of managing ongoing client relationships that have led to measurable results, whether that's retained accounts, expanded scopes, or documented performance improvements