
@ Barrel / REMOTE · WORLDWIDE
The Role:
We're looking for a Director of Strategy to lead and elevate the strategic output across all of our client engagements. This role will oversee a team of specialists spanning CRO, retention marketing, SEO, and GEO, ensuring that our strategic recommendations are cohesive, data-informed, and deeply connected to the broader business goals of the brands we serve.
The right person for this role understands that e-commerce is just one piece of a much larger customer journey. You'll bring a strong foundation in retention strategy and lifecycle marketing, but more importantly, you'll grasp how DTC channels fit within an omnichannel ecosystem for CPG brands, from retail to wholesale to Amazon and beyond. If you don't understand that connectivity, it's hard to truly add value to the types of brands we partner with.
Key Responsibilities:
Skills:
Experience:
"technology_tags": [
"CRO",
"Email & SMS Marketing",
"SEO Optimization",
"GEO Marketing",
"SEO",
"SMS",
"email marketing"
]
Remote-First
Work from home all year round — we're a globally distributed team and fully remote by default.
Health & Wellness
Comprehensive Health, Dental, and Vision coverage for every team member.
Half-Day Fridays
Every Friday is a half-day, all year round — not just in summer.
Parental Leave
Paid parental leave so you can be present for the moments that matter most.
Peer Recognition Budget
Bonusly keeps team appreciation front and center — recognize your colleagues with real rewards.
Home Office Stipend
A remote home setup stipend so your workspace is everything you need it to be.
Learning Budget
Annual professional development stipend to keep growing your skills and career.
Retirement Savings
Company 401k matching to help you build long-term financial security.
Generous Holiday
Paid vacation time to rest, recharge, and come back at your best.
Performance Bonuses
Annual profit sharing means when Barrel wins, everyone on the team shares in the reward.
APPLY VIA THE EMPLOYER'S SITE
APPLY_NOW.SHREMOTE
REMOTE · WORLDWIDE
JOB_TYPE
FULL TIME
SENIORITY
SENIOR, DIRECTOR
PLATFORM
SHOPIFY
EMPLOYER_PROFILE
Barrel
Shopify Premier Partner exclusively focused on CPG brands
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