Digital Marketing Manager

What We'd Love To See

It'd Be Great If You Had

• —Develop and execute digital marketing strategies for eCommerce clients aligned with their business and revenue goals.
• —Research market trends, customer behavior, competitor activities and industry best practices to identify growth opportunities.
• —Create annual, quarterly and monthly marketing plans covering acquisition, retention, engagement and conversion initiatives.
• —Manage and coordinate execution across multiple channels including SEO, Paid Search, Shopping Ads, Social Media Ads, Email Marketing, SMS Marketing, Affiliate Marketing and Content Marketing.
• —Work closely with channel specialists to improve traffic, conversion rates, customer acquisition costs (CAC), ROAS and overall marketing performance.
• —Analyze customer journeys, identify drop-off points and recommend CRO initiatives to improve conversion rates and customer experience.
• —Collaborate with clients and internal teams to define campaign objectives, budgets, KPIs and growth targets.
• —Create customer segmentation and lifecycle marketing strategies to improve customer retention, repeat purchases and customer lifetime value (CLV).
• —Plan and execute promotional campaigns including seasonal sales, product launches, festive campaigns, BFCM campaigns, and loyalty initiatives.
• —Prepare regular performance reports, insights, and recommendations for clients and leadership teams.
• —Lead the development of marketing assets including case studies, landing pages, blogs, campaign creatives and client success stories.
• —Manage project timelines, campaign execution, stakeholder communication and client expectations across multiple accounts.
• —Identify opportunities for implementing marketing automation, personalization, AI-driven marketing and customer engagement initiatives to improve marketing effectiveness.
• —Demonstrated ability to drive growth in client revenue and online sales.
• —Experience improving conversion rates and customer retention metrics.
• —Track record of managing and delivering marketing initiatives within timelines and budgets.
• —Strong focus on client satisfaction and long-term client retention.
• —Excellent written and verbal communication skills.
• —Bachelor's degree in Marketing, Communications, Business or related field.
• —Hands-on experience optimizing ROAS and overall marketing efficiency.
• —Exposure to multi-channel traffic growth strategies across key digital channels.
• —Familiarity with repeat purchase rate optimization and customer lifecycle marketing.