Sr Paid Media Buyer

You should be comfortable independently building, launching, optimizing, and scaling campaigns across all three platforms.

Nice-to-Have Platform Experience

Additional experience with any of the following is a plus

• —Snapchat
• —Twitter/X
• —Google/YouTube
• —Native advertising, including Taboola and Outbrain

Ideal Background

The strongest candidates for this role have scaled DTC/ecommerce brands through Meta-first performance marketing environments where they owned significant spend, testing, optimization, and business outcomes.

You likely come from a high-growth consumer brand or performance marketing agency where you managed multiple direct-response ecommerce accounts and had direct responsibility for profitable scale.

Strong signals

• —Managed $750K–$1M+ monthly paid media spend
• —Deep Meta Ads expertise as the primary growth channel
• —Scaled DTC/ecommerce products through paid acquisition
• —Owned budget allocation, testing strategy, and performance decisions
• —Experience working closely with creative teams to turn data into winning ads

What you'll do

Daily / Weekly Cadence

• —Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
• —Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
• —Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
• —On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
• —Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.

Strategic Ownership

• —Build, launch, and optimize campaigns across Meta, TikTok, Applovin, as core acquisition channels
• —Support and help scale additional channels including Snapchat, Twitter/X, Google/YouTube, native, and new platforms we test into.
• —Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.
• —Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.
• —Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
• —Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

What we're looking for

• —3+ years buying paid media at meaningful scale ($750K–$1M+ monthly preferred), with hands-on Meta as the foundation
• —Hands-on Meta, TikTok, and AppLovin experience is required
• —Meta-first paid acquisition expertise: Deep Meta Ads expertise with Google Ads experience as a plus.
• —Experience scaling DTC/ecommerce brands through paid acquisition
• —Experience operating in direct-response environments where spend efficiency and creative performance drive growth
• —Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact
• —Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving
• —Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs
• —A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser
• —Deep curiosity around performance: constantly asks why something worked or failed, identifies patterns, and turns insights into action.
• —Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders
• —Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it
• —Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls

Nice to have

• —Snapchat paid media experience
• —Twitter/X paid media experience
• —Google Ads and YouTube experience
• —Native advertising experience, including Taboola / Outbrain
• —Mobile UA experience
• —MMM / incrementality testing experience
• —Server-side tracking setup experience
• —Shopify / ecommerce analytics depth

Work Requirements

⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

💻 Workspace: Fixed, professional setup (not digital nomad)

📊 Output: Daily briefs and feedback loops (high consistency required)