eCommerce & CRO Specialist

Analytics & Insight

Own GA4, Shopify Analytics, and client reporting. Identify what the data is saying before the client notices. Build dashboards that surface the right signals — not just traffic and revenue.

Client Advisory

Be the senior strategic voice on accounts. Present monthly, run quarterly roadmap reviews, and identify growth opportunities that become the basis for retainer expansions and upsells.

What You'll Do

Strategy & Research

Conduct comprehensive website audits covering UX, performance, conversion, SEO, and technical health — and translate findings into a prioritised opportunity roadmap

Lead structured discovery workshops with client stakeholders to surface business objectives, platform constraints, and growth opportunities

Develop detailed customer personas using first-party data, enriched with behavioural and demographic insight, to inform UX, content strategy, and merchandising decisions

Conduct competitive audits — systematically evaluate competitor and industry-leader digital experiences across UX, features, content, and technology to identify gaps and differentiation opportunities

Carry out market, customer, and competitive research that reveals where a client's brand stands today and where it can win

Facilitate guided ideation sessions with client stakeholders to align on priorities, generate solutions, and build consensus on strategic direction

Define clear business objectives and measurable KPIs with clients before any project begins — aligning leadership, marketing, and technology teams around shared success metrics

Build and maintain phased eCommerce growth roadmaps per client, sequenced by business impact and implementation effort, with dependency mapping and near-term to long-term continuity

CRO & Personalisation

Design, run, and analyse A/B tests and multivariate experiments across the full conversion funnel — from landing pages and PDPs through to checkout

Develop and implement on-site personalisation strategies that deliver dynamic content, product recommendations, and tailored experiences based on customer segment, behaviour, and lifecycle stage

Build and maintain an ongoing experimentation programme for CRO retainer clients — managing test velocity, documenting learnings, and rolling out winners

Develop omnichannel CX strategies that align email, SMS, on-site, in-store, and paid channels into a unified customer experience framework

Analytics & Data

Implement and maintain GA4 and Google Tag Manager for Shopify storefronts — covering ecommerce event tracking, enhanced measurement, custom dimensions, conversion goals, and Elevar integration

Analyse behavioural data — clickstreams, session recordings, heatmaps, and funnel data — to identify friction points, engagement patterns, and conversion opportunities

Design, deploy, and analyse customer surveys to surface qualitative insight on motivations, barriers, and satisfaction — integrated with quantitative data for a complete picture

Build and maintain custom performance dashboards in Looker Studio or equivalent — surfacing the right metrics for each stakeholder, from executive revenue views to granular page-level data

Support customer data enrichment initiatives — working with first-party data appended with third-party demographic and behavioural data to improve segmentation and personalisation

New Business Support

Contribute strategic depth to Orius proposals — help the MD demonstrate a credible, structured approach to growth in pitches

Present and defend strategic recommendations to senior stakeholders and founders independently

Requirements

You have 3–6 years in eCommerce strategy, digital consulting, or CRO — ideally in an agency or Shopify-adjacent environment

You've run A/B tests end-to-end — not just interpreted someone else's results. You understand statistical significance and know how to brief a developer on what to build for a test

You've conducted website audits, UX reviews, and competitive analyses and turned them into prioritised, actionable roadmaps

You're comfortable in GA4, Google Tag Manager, Shopify Analytics, and at least one dashboard tool such as Looker Studio

You've built or maintained customer personas using real data — not templates

You've presented strategy to senior stakeholders or founders and can defend a recommendation under pressure

You understand Shopify as a platform — not just as a merchant, but as someone who knows what's technically possible and what isn't

You can hold 3+ client accounts simultaneously without dropping quality on any of them

You write and present clearly in both Bahasa Malaysia and English

Good to have:

Experience with Shopify Plus specifically — flows, B2B, Markets, or Checkout Extensions

Hands-on experience with VWO, Optimizely, Shoplift, or Convert or any CRO tools

Familiarity with Klaviyo and how lifecycle marketing data feeds into broader eCommerce strategy

Experience with on-site personalisation tools such as Nosto, Rebuy, or LimeSpot (Or similar)

SEO & AEO literacy — enough to factor organic performance into growth recommendations

Experience working across fashion, beauty, F&B, or lifestyle DTC brands