Senior Strategy Consultant

Post-launch — CRO, analytics, and retainer strategy. You help clients grow after launch and help the agency retain them longer.

What You'll Do

Ideation & Roadmapping

• —Facilitate structured ideation sessions with clients to surface opportunities, define product vision, and align on strategic direction
• —Build and maintain product roadmaps that reflect client business priorities, technical constraints, and delivery capacity
• —Establish shared vision across the agency by building consensus on priorities between Strategy, Design, and Engineering
• —Sequence initiatives clearly — short-term wins, medium-term builds, and long-term capability development — so clients always know what comes next and why
• —Translate roadmap decisions into clear briefs, sprint inputs, and milestone plans that the delivery team can execute against
• —Revisit and update roadmaps regularly as market conditions, client priorities, or platform capabilities evolve

Discovery & Scoping

• —Lead client discovery sessions — structured workshops that surface business goals, user needs, technical constraints, and measurable success metrics
• —Translate discovery outputs into a clear project brief: functional requirements, scope of work, information architecture, user flows, and integration needs
• —Identify technical dependencies early — third-party integrations, ERP systems, POS, loyalty platforms, mobile APIs — and flag complexity before kickoff
• —Own the requirements document as the single source of truth that project management and engineering work from throughout delivery
• —Integrate market research, competitive analysis, and growth best practices into requirements to develop performance-optimised solutions
• —Support the business development team in scoping new proposals and ensuring projects are quoted accurately and profitably

Digital & Commerce Strategy

Conduct digital audits across ecommerce storefronts, corporate websites, and mobile applications — identifying friction points, revenue leaks, and missed opportunities

Develop strategic roadmaps that connect client business goals to specific platform features, technology decisions, and UX improvements

Advise on platform and architecture decisions — when Shopify is the right fit, when a headless approach makes sense, when a corporate CMS serves the client better, when a mobile app is the right investment

Lead persona definition, customer journey mapping, and user research synthesis for client engagements

Stay current on platform developments — Shopify Editions, emerging CMS tools, mobile frameworks, AI commerce — and translate them into client opportunities

Support the productised service model — helping define service tiers, deliverables, and pricing that the team can consistently execute

Product Development Leadership

• —Own and maintain product requirements documents — ensuring growth best practices, user research, and competitive intelligence are integrated into every build
• —Drive product development with a team of designers and engineers — providing clear direction, resolving ambiguity, and making prioritisation calls
• —Maximise efficiency in a constantly evolving environment where process is fluid and creative problem-solving is the norm
• —Define and analyse metrics that inform the success of products — setting KPIs before launch and measuring outcomes after
• —Build relationships across Growth, Design, and Engineering functions, integrating their learnings into product and technology decisions
• —Balance short-term client urgency with long-term product quality — knowing when to move fast and when to slow down and get it right

CRO & Post-Launch Optimisation

• —Set up and own analytics frameworks for client products — GA4, platform analytics, heatmaps, session recording — and turn data into actionable insight
• —Identify and prioritise CRO opportunities: checkout flow, product page performance, navigation, search, mobile experience
• —Design A/B test hypotheses and work with the development team to implement, measure, and iterate
• —Produce clear performance reports for retainer clients with concrete recommendations — not just data, but a point of view on what to do next
• —Build the case for ongoing engagement — translating post-launch data into growth narratives that strengthen client relationships and support account retention

Client Relationships & Communication

Be a trusted strategic partner to multiple active clients simultaneously — attending calls, responding to strategic questions, and representing the agencys thinking

Present strategies, roadmaps, and recommendations to client stakeholders including founders, CMOs, heads of ecommerce, and technology leads

Manage expectations proactively — surfacing risks, changes in scope, or strategic pivots before they become problems

Support new business pitches and proposals with strategic narrative, insight, and relevant case study framing

Work with the Managing Director on key account strategy — identifying upsell and expansion opportunities within the existing client base

Requirements

Experience

• —Bachelors degree in a relevant discipline — or demonstrable proof of high fluid intelligence and strong independent learning
• —3+ years of experience as a product manager, digital strategist, or ecommerce consultant — ideally in an agency or client-services environment
• —Experience working across different client types — B2C, B2B, SME, enterprise — and adapting your approach accordingly
• —Demonstrated experience using data to solve real business problems — not just reporting, but deriving insight and acting on it
• —Hands-on experience in ecommerce strategy, UI/UX strategy, and digital technology delivery
• —Experience with Shopify Plus and the Shopify ecosystem — apps, integrations, and platform capabilities
• —Experience beyond Shopify is valued — corporate websites, CMS platforms, mobile applications, or SaaS products
• —Strong communication and presentation experience — you have presented to senior stakeholders and held the room
• —Startup or agency experience is a strong plus — you understand what it means to move fast with limited resources

Skills

• —Strong leadership and facilitation skills — you can align a room of stakeholders with competing priorities
• —Excellent written and verbal communication in English — briefs, decks, emails, and client calls are all in your comfort zone
• —High EQ — you read people well, manage expectations with empathy, and know when to push and when to listen
• —Data-driven mindset — you are comfortable with analytics tools, performance metrics, and making decisions from data
• —Quick learner — you pick up new platforms, industries, and client contexts fast
• —Structured thinker who can also move fluidly — you bring rigour to ambiguous situations without over-engineering the process
• —Ability to juggle multiple client responsibilities simultaneously and perform well under pressure
• —Bahasa Malaysia proficiency is a strong advantage for client-facing engagements