Sr Data & Analytics Strategist (Contractor)

Tagging, Tracking & Technical Implementation

• —Lead implementation and governance of analytics tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• —Partner with Technology and Engineering teams to support analytics implementation, enhancements, and long-term scalability
• —Leverage Elevar to support ecommerce event tracking, auditing, and optimization across Shopify implementations
• —Audit, debug, and improve existing tracking setups to ensure data accuracy, attribution integrity, and reporting reliability
• —Establish best practices for analytics documentation, QA processes, and ongoing tracking governance
• —Ensure analytics implementations align to Shopify ecommerce architecture, including core commerce events, custom events, and third-party integrations

Reporting, Dashboards & Insights

• —Build and maintain reporting dashboards that deliver clear, actionable insights, not just surface-level metrics
• —Utilize SQL, BigQuery, and Python to support scalable analysis, data modeling, and reporting workflows
• —Partner with stakeholders to ensure reporting supports both day-to-day optimization and executive decision-making
• —Identify trends, anomalies, and performance opportunities and translate them into clear, strategic narratives

Client Partnership & Agency Collaboration

• —Act as a senior analytics partner to clients, bringing strong communication skills and thoughtful "bedside manner"
• —Confidently explain analytics strategies, tracking approaches, and insights to both technical and non-technical stakeholders
• —Collaborate within an agency environment, working cross-functionally with Strategy, CRO, CRM, Engineering, and Delivery teams
• —Support pre-sales efforts through analytics audits, measurement assessments, and opportunity sizing

Internal Enablement & Thought Leadership

• —Help define and evolve Domaine's analytics standards, frameworks, and best practices
• —Support internal education around analytics strategy, measurement planning, and data-informed decision-making
• —Stay current on analytics platform updates, privacy changes, and evolving ecommerce measurement approaches

SKILLS

Required

• —Deep expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• —Strong experience designing and implementing ecommerce analytics strategies for Shopify-based brands
• —Hands-on experience with Shopify ecommerce implementations, including analytics, tagging, and data validation
• —Advanced proficiency in SQL, with experience querying large datasets in BigQuery
• —Working knowledge of Python for analysis, automation, or data transformation
• —Experience building dashboards and performance reporting for ecommerce stakeholders
• —Ability to think strategically about measurement, not just technical implementation
• —Experience working in an agency environment with multiple clients and priorities
• —Strong communication skills and comfort working directly with clients

Nice to Have

• —Experience with Adobe Analytics
• —Familiarity with Tableau, Tealium, or other enterprise analytics and CDP platforms
• —Experience supporting large, omnichannel or enterprise-scale ecommerce organizations
• —Exposure to privacy-forward measurement, consent frameworks, or advanced data warehousing

Ideal Candidate Profile

• —Strategically minded analyst who understands how data enables better business decisions
• —Technically strong, detail-oriented, and comfortable navigating complex data ecosystems
• —Clear communicator with strong client presence and collaborative instincts
• —Comfortable operating in ambiguity and helping teams find clarity through data
• —Curious, proactive, and motivated to help build and mature a best-in-class analytics practice